Artisc performance, or artistic lyrical interpretation conveyed by a character or images.
The original idea of a music video was to allow the audience to watch the performer as they please. Music videos use close ups and long shots to show setting and also show performance.
Music videos are usually edited to the beat to give a sense of correlation between the song and the video this also give the video pace. They are usually set in variety of locations this creates interest to keep the viewer watching.
