When making my media product I chose to stick closely to the conventions of my particular music genre (indie/rock). I watched music videos by my chosen artist to get an idea of what things I should use in my video to create a similar feel. One of the things that I took away from the videos I looked at was the theme of British social realism. After looking at the Arctic Monkeys music videos by directors W.I.Z and John Hardwick I decided to base my video around the same theme of British working class life. I also took away things such as using grainy film to have a more gritty effect and the use of dialogue without sound or subtitles. When doing my research I also watched two films The Loneliness of the Long Distance Runner, from 1962 and directed by Tony Richardson. I also watched Saturday Night and Sunday Morning, from 1960 which was directed by Karel Reisz. Both films where written by Alan Sillitoe. These two films reflected the mood of the times and I wanted to do the same in my music video. However unlike the films and music videos that I watched that where either all black and white or all colour I chose to have sections of my video in black and white and sections on colour. I did this to create the feel of past and present and to also give my video a harder edge to it.
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